Commercials

Santiago Diaz-Vence has directed advertising campaigns for some of the most important brands in Colombia and worldwide, including VISA, Budweiser, LATAM, Mercedes-Benz, McDonald's, Grupo Aval, Bavaria, Bancolombia, Rexona, Homecenter, Axe, ProColombia, ETB and Banco Popular, developing projects in Colombia, Puerto Rico and the United States. His work is characterized by a contemporary vision, capable of translating a brand's needs into visually powerful, close and memorable pieces, becoming a creative partner for advertising agencies and brands in the development of campaigns with identity and high impact. His career in advertising has been recognized with some of the industry's most important awards, including Cannes Lions, Clio Awards, El Ojo de Iberoamérica and Premios El Dorado.

He stands out for his versatility in building campaigns of different tones and scales: from colorful, dynamic commercials with humor, music and choreographies, to pieces of great emotional sensitivity where he blends advertising narrative with documentary film sensibility to create authentic, human and emotionally powerful stories.